Launched in 2025, Sanctuary is a mobile app and digital platform that lets users discover, book, and experience workouts across its network of fitness studios, using a simple credit-based system.
Extensive branding created for the brand, including wordmark, monogram, font suite, colours, etc.
Two complementary slogans were developed to reflect the brand’s dual audience. Together, they allow the brand to communicate with precision and impact across both B2B and B2C markets.
A selection of screens designed for the Sanctuary app, demonstrating the visual language, hierarchy and usability principles behind the final product.
A selection of merchandise designs bringing the brand’s visual identity to life on physical products.
A series of Instagram story and feed designs reflecting the brand’s visual identity and social media style.
A set of billboards designed the app’s launch campaign across Paris, showcasing how the visual identity translates to out-of-home formats.
Seasonal posters and campaign videos showing the brand’s adaptability across both print and motion.