Aqua by is a Paris-based fitness brand redefining aquacycling with a full-body workout classes that target arms, abs, glutes and legs.
The brand has four studios in total — across Paris and the nearby suburb of Boulogne-Billancourt.
In 2023, Aquaby celebrated its 10th anniversary with a complete brand refresh.
To mark the occasion, the brand’s identity was modernised with a new colour palette, updated typography, refined iconography and refreshed photography guidelines, giving the brand a more contemporary and cohesive look.
OOH wild posting campaign to mark Aqua by’s 10th anniversary in & refreshed brand identity.
Several examples of designs for the brand’s different social channels.
10+ pages website redesign to accompany the brand refresh.
Several examples of designs for the brand’s seasonal campaigns.
Photo retouching of all photographic content — photography by Julien Parrino and Milkshoot.
Examples of designs for the brand’s bi-weekly newsletters.